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BASIC FIRST AID FOR SOCIAL GOOD
DEDICATED MOBILE APP AND DESKTOP SITE

The Kalo Wellness app clearly guides and educates the

user on common first aid treatments.

The Goal:
To help people.

My Role:
Generalist / Team of 1
Brand concept and logo design, User Research, UI/UX Responsive Design, Product Research & Editing, Wireframing, Testing, Prototyping, Figma


Target Audience
Men and Women over age 35

My Challenge:
Managing info/text and maintaining standards through responsive site design.

  • User research

  • Personas

  • Problem statements

  • Competitive audit

  • Ideation

UNDERSTANDING
THE USER

Interviews conducted online, 9 men and women
professionals and retired, age range 36 - 73

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  • Digital wireframes

  • Low-fidelty protoype

  • Usability studies

STARTING
THE DESIGN

 Sample the Low-fidelity prototype below:


Usability study
7 men and women (ages 36-78) participated in an unmoderated study making improvements on design and information.

  • Mockups

  • High-fidelty protoype

  • Accessibility

REFINING
THE DESIGN

ARE THERE ACCESSIBILITY CONSIDERATIONS?

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High contrast and white space for readability.

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Large phone case images allow user to see details
with ease.

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Text to speech

 function for sight impaired on real world site.

WHAT DID YOU LEARN?

Adobe XD
Stay organized. Keep all of your process and old sketches.
Interviewing the user about online purchasing.
Checkout page relevance, the structure and ease of use.
Creating an online shopping experience for the user.
Discovering joy in creating this work.

 

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