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WHAT IS MOTHER?
Mother is a hub for various cell phone case brands.
This season we are selling iPhone items culled from the internet,
organized and marketed by functionality and price point.
The Goal:
Design a responsive cell phone case site using Adobe XD.
My Role:
Generalist / Team of 1
Brand Concept and Design, User Research, UI/UX Design, Product Research & Editing, Wireframing, Testing, Prototyping, Adobe XD
My Challenge:
Create a unique brand story and engage the customer using strategic UX/UI.
WHERE IS THE USER RESEARCH?
Who did I interview :
5 professionals, ages 27 - 48 including 2 mothers. Studied online behavior; favorite sites, products and function.
I listened to needs, pain experiences and gratifiers. Focusing on navigation,
design and drop offs.
What came up:
How will I address user needs of case appearance and function?
How do I make it look good, move fast and keep the information organized?
DID YOU MAKE WIREFRAMES?
WHAT WAS THE RESPONSE?
Eco-Friendly Design
24/7 Support
Multilingual
Functionality
Advanced Tech
WHAT ABOUT MOCKUPS?
ARE THERE ACCESSIBILITY CONSIDERATIONS?
Features
01.
Eco-Friendly Design
02.
Multilingual Functionality
03.
Advanced Tech
04.
Licensed
Professionals
05.
24/7 Support
CAN WE SEE FINAL PROTOTYPE?
WHAT DID YOU LEARN FROM THIS?
Case Study One Link
Caste Study Three LInk
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