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WHAT IS MOTHER?

Mother is a hub for various cell phone case brands.
This season we are selling iPhone items culled from the internet,
organized and marketed by functionality and price point.

The Goal:
Design a responsive cell phone case site using Adobe XD.

My Role:
Generalist / Team of 1
Brand Concept and Design, User Research, UI/UX Design, Product Research & Editing, Wireframing, Testing, Prototyping, Adobe XD


My Challenge:
Create a unique brand story and engage the customer using strategic UX/UI.

WHERE IS THE USER RESEARCH?

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The Interviewees :
5 professionals, ages 27 - 48 including 2 mothers. Studied online behavior; favorite sites, products and function.

I listened to needs, pain experiences and gratifiers. I then focused on navigation, design and drop offs. 


The Issues:
How do I feature the users' issue with product appearance and function?
How do I make site look good, move fast and organized?


The Process:
Personas, User Journey, Pain Points, User Flow, Site Map

CAN WE SEE WIREFRAMES?

My interview feedback inpsired Tuff, Glam and
Everyday Mother Collections.

HOME

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SELECT COLLECTION

SELECT CASE

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DID YOU TEST THE LOW FIDELITY PROTOTYPE?

Eco-Friendly Design

24/7 Support

Multilingual 
Functionality

Advanced Tech

CAN WE SEE SOME MOCKUPS?

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IS THERE ACCESSIBILITY CONSIDERATION?

Eco-Friendly Design

24/7 Support

Multilingual 
Functionality

Advanced Tech

WHERE IS THE FINAL PROTOTYPE?

WHAT DID YOU LEARN?

Case Study One Link
Caste Study Three LInk

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