Artist Biography App
for an Art Gallery
Project Overview
I selected the artist biography app design for my first project in the Google UX Design Certificate program. I feature five culturally diverse artists and their dynamic art, aiming to meet user needs and desires. The app promotes unity through creative accomplishment.
THE GOAL
​Design an artists' biography app for an art gallery.
THE PROBLEM
Maintain user engagement and accessibility for all users.
MY ROLE
Generalist / Team of 1
User research, wireframes, gallery and artist research, UI, Figma prototyping, accessibility development, usability studies, iteration, brand design
TARGET AUDIENCE
Local community, art students, online art lovers, art buyers and gallery visitors.
CHALLENGE
Compete in the digital art world.
Research Summary
My participants, five men and women, ages 20s - 70s, were interviewed online, unmoderated. The data was measured and sent me into motion. I nailed down user pain points to build empathy maps and persona characters. ​
INTERVIEW QUESTIONS
What do you look for when reading an artist's biography? Do you easily engage or drop off? Please tell me why. What is the takeaway for you?
FIELD WORK
Empathy maps, affinity mapping, artist biographies, gallery sites
FINDINGS
Most users are interested in knowing why artists create and what influences their creativity and the art process in the work.
Understanding the User
"When you read an artist's biography, what do you look for?"
“Tidbits of their background, journey and some of what led them to their current lifestyle and desire to create.”
- Nathan M -
Interior Designer
SEEKS ART PROCESS
Solution
Thoughtful content, images,
interviews that discuss personal journey.
SITE DESIGN ISSUES
Solution
Iterate, research sketch to create dynamic UI.
REJECTS ART SPEAK
Solution
Make text informative,
interesting, clear. Translation feature.
WHY CREATE?
Solution
Interviews and artist
statements that address
the artist's purpose to create.
PERSONA 1
Problem Statement: Vince is an art lover who needs to understand the source of inspiration because he seeks what motivates the drive to create.
PERSONA 2 ​
Problem Statement: Carina is a busy mom who needs to understand the language well and textual content because she is interested in the artistic process.
CARINA JOURNEY MAP
CARINA BIG PICTURE & CLOSE UP
