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Basic First Aid
for social good

Responsive Site Design

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Project Overview

The Kalo Wellness site offers basic first aid remedies and health tips. Kalo means "to proclaim" in Latin. The UX design system guided the process, teaching me to create a product with intent.​​

THE GOAL

Create a dedicated app and mobile first responsive site design in Figma, instructing users in basic first aid treatments.

THE PROBLEM

Must impact social good in a meaningful way.

MY ROLE

Generalist / Team of 1

Brand concept and logo design, User Research, UI/UX Responsive Design, Product Research & Editing, Wireframing, Testing, Prototyping, Figma

TARGET AUDIENCE

Men and Women over age 35

CHALLENGE

Manage textual information and maintain standards through responsive site design.

Research Summary

I interviewed nine men and women, ages 30s - 70s, unmoderated online. I used the data to create an affinity map, develop personas and select topics.

INTERVIEW TOPICS

Why is a first aid app purposeful?  What topics would be of interest? How do you respond to the use of illustration and/or photography as teaching aids?

FIELD WORK

Online research, affinity map, empathy map, crazy 8s, competitive audit

FINDINGS

Online research and the competitive audit influenced a simple and bold UI. Participants expressed anxiousness around first aid topics; therefore, I included a section on calming and wellbeing. They confirmed the app is useful as a quick study guide.

Understanding the User

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"Why would you use a basic first aid app?"

“Learning, knowledge, a lot of people including myself do not have basic first aid knowledge”

- Noelle L -

Software Engineer

AFFINITY MAP

The affinity map was built based on the interview question data. Participants expressed frustration when searching online for health or first aid information. They were also asked their preferences on topics, visuals and ideas.

 PERSONA 1

Problem Statement: Mila is a professional who needs a first aid dedicated app on her phone because she wants to access information and study reference study no matter where she is.

 PERSONA 2

Problem Statement: Wes is retired who needs a reliable, first aid desktop website to reference because he wants accurate information to apply treatment in the event of a medical situation.

WES JOURNEY MAP