Basic First Aid
for social good
Responsive Site Design
Project Overview
Created as a quick reference and study, Kalo (latin: to proclaim) Wellness app offers basic first aid remedies and other healthful tips. The UX design system guided the process as I became more purposeful and compassionate; the desire to heal and willing the good of others, my intent.
THE GOAL
Create a dedicated app and mobile first responsive site design in Figma, instructing user in basic first aid treatments
THE PROBLEM
Create design the profits social good in a meaningful way.
MY ROLE
Generalist / Team of 1
Brand concept and logo design, User Research, UI/UX Responsive Design, Product Research & Editing, Wireframing, Testing, Prototyping, Figma
TARGET AUDIENCE
Men and Women over age 35
CHALLENGE
Managing textual information, maintaining standards through responsive site design.
Research Summary
I interviewed 9 men and women, ages 30s - 70s, unmoderated online. I used the data to create an affinity map, develop personas and select topics.
INTERVIEW TOPICS
Why is app purposeful? What topics would be of interest? How do you respond to the use of illustration and/or photography as teaching aids?
FIELD WORK
FOCUS
Online research, competitive audit
FINDINGS
Competitive auditing inspired simple and bold UI and a calming guideline. Interviewees were interested in further study and the significance of having
the app as quick reference.
Understanding the User
"Why would you use a basic first aid app?"
“Learning, knowledge, a lot of people including myself do not have basic first aid knowledge”
- Noelle L -
Software Engineer
AFFINITY MAP
The affinity map was built from the interview question data. Frustrations experienced reading or searching for health information. Participants were asked preferred topics, visuals and ideas.
PERSONA 1 PROBLEM STATEMENT
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Mila is a professional who needs a first aid dedicated app on her phone because she wants to access information and reference to study no matter where she is.
PERSONA 2 PROBLEM STATEMENT
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Wes is retired who needs a reliable, first aid desktop website to reference because he wants accurate information to apply treatment in the event of a medical situation.
