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CASE STUDY

Artist Biography App Design for an Art Gallery
GOOGLE CERTIFICATE COURSE

My Gallery X exists in a neighborhood with a diverse community feel and a cool, Lower East Side vibe. Proud of their international roster, X believes an accessible, well designed

artist biography app will engage the viewer, enrich gallery traffic and stimulate sales.

 

After extensive research I discovered artists I became passionate about through the process. The experience was a joy. I hope you find your way to the final prototype and discover something new, that enriches your life.

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User
Research

Generalist
Judy

Art
Research

Editing

Gallery
Identity

Visual
Design

Prototyping

Wire 
Framing

Information
Architecture

ROLE

PROCESS

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Empathize

Define

Ideate

Prototype

Test

USER RESEARCH

Interviewing 5 creative individuals developed empathy for my user. From this data, I created:

2 personas, user journey maps and defined pain points

 

Ideation exercises - Crazy 8's, Storyboard and How Might We?

set user navigation vehicle in motion

Competitive auditing informs what is effective in UI and navigation.

PROBLEM STATEMENT

Carina is a bilingual mother, professional and art lover who prefers to read text in Spanish. She seeks to understand the art process, influence and deeper meaning behind the work.

PERSONAS

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USER JOURNEY MAP

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PAIN POINTS

Why do
Artists
Create?

What is
Art
Process?

Understand
Text


Appearance
& Accessible

WIREFRAMES

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LO-FI PROTOTYPE

2 usability tests were conducted. That feedback influenced several iterations before final design. UI was greatly impacted by the artist selection and the work. I created a dramatic environment with a hit of bright color. I wrote descriptives in the menu to introduce the work.

STICKER SHEET

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Icons

Button

MOCKUP 

Iteration
Artist Page

Final 

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Talk X
Interview

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FINAL PROTOTYPE

TAKEAWAYS

What I learned:

Ideas and UI evolved resulting from testing and feedback. 

Art research was rewarding. I wish to evoke the humanity and gifts of my artists and share their stories with UX design.

Lots of opportunities for app development: studio visit videos, gallery store, interaction with art public.

Impact on users:

"I felt like I got to know the artist as a person"

"I was engaged. I really enjoyed the colors and patterns"

"Visually appealing and ease of navigation"

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