CASE STUDY
Artist Biography App Design for an Art Gallery
GOOGLE CERTIFICATE COURSE
My Gallery X exists in a neighborhood with a diverse community feel and a cool, Lower East Side vibe. Proud of their international roster, X believes an accessible, well designed
artist biography app will engage the viewer, enrich gallery traffic and stimulate sales.
After extensive research I discovered artists I became passionate about through the process, I want to share that excitement with you.
User
Research
Generalist
Judy
Art
Research
&
Editing
Gallery
Identity
Visual
Design
Prototyping
Wire
Framing
Information
Architecture
ROLE
PROCESS
Empathize
Define
Ideate
Prototype
Test
USER RESEARCH
Interviewing 5 creative individuals developed empathy for my user. From this data, I created:
2 personas, user journey maps and defined pain points
Ideation exercises - Crazy 8's, Storyboard and How Might We?
set user navigation vehicle in motion
Competitive auditing informs what is effective in UI and navigation.
PROBLEM STATEMENT
Carina is a bilingual mother, professional and art lover who prefers to read text in Spanish. She seeks to understand the art process, influence and deeper meaning behind the work.
PERSONAS
USER JOURNEY MAP
PAIN POINTS
Why do
Artists
Create?
What is
Art
Process?
Understand
Text
Appearance
& Accessible
WIREFRAMES
LO-FI PROTOTYPE
2 usability tests were conducted. That feedback influenced several iterations before final design. UI was greatly impacted by the artist selection and the work. I created a dramatic environment with a hit of bright color. I wrote descriptives in the menu to introduce the work.
STICKER SHEET
Icons
Button
MOCKUP
Iteration
Artist Page
Final
Talk X
Interview
FINAL PROTOTYPE
TAKEAWAYS
What I learned:
Ideas and UI evolved resulting from testing and feedback.
Art research was rewarding. I wish to evoke the humanity and gifts of my artists and share their stories with UX design.
Lots of opportunities for app development: studio visit videos, gallery store, interaction with art public.
Impact on users:
"I felt like I got to know the artist as a person"
"I was engaged. I really enjoyed the colors and patterns"
"Visually appealing and ease of navigation"